Dear Stylists,
There is a battle that is happening in the salon industry that has been going on for quite some time. It’s called diversion, deception and mass product distribution.

Are the products that you use on your clients sold in salons ONLY? or are they sold in Ulta,Beauty Secret, Beauty Trade, Beauty First Walgreen’s, Wal-Mart and other similar outlets at steep discounts?

Did you know that using products that are mass marketed is hurtful to your salon business and your livelihood?

We must call a spade a spade when salon products show up in other outlets other than a professional beauty salons or spas it must be boycotted by the salon industry.

It is incumbent on us to inform and educate salon professionals that if you are serious about retailing, if you want to help your bottom line, you must stop selling mass marketing products.

You should sell salon professional products that are only available in salons and nowhere else.

Frank Tavakoli
Shiva 21-Century Laboratory
Click here to learn more
Salon Exclusive? The Truth About Hair Salon Product Diversion