You’ve worked hard to build your business. All of your time, energy and resources carefully invested to create a comfortable atmosphere with professional stylists, intuitive product education, strong vendor relationships, well stocked retail areas and excellent customer service.
Your clients love your styling skills, your ambiance, respect your opinion, appreciate your knowledge and openly accept your product recommendations. In fact, many of your clients often buy the products you recommend ….at least once.
Tracking your clients recurring purchases is a complicated undertaking and most salons simply don’t have the means to easily quantify this information. If they did, salon owners and stylists would be quite alarmed at the lack of repeat client purchases and the real truth behind the underlying cause.
Pay attention, there is a thief in your salon stealing your hard earned dollars, and its name is diversion. In simple terms, diversion occurs when a manufacturer positions themselves as a salon friendly product, but behind the scenes diverts or sells products to anyone willing to pay the price.
If your client can buy the same products you sell at a discount store for a lower price, why would they ever buy from you again? The answer is they won’t! If you want to put more money in your pocket and ensure that your customers remain your customers, stop supporting products that are sold beyond the salon.
21st Century Labs products are 100% diversion free. That means every product we manufacture is produced exclusively for the professional salon. You won’t find our products at a lower price on the shelves of Ulta, Walmart, Target, or Sally’s. We work for you, and your success, that is why we only sell to professional salons; period.
If you’d like to make more money and keep your customers repeat retail business we would love to show you how easy it is with our salon professional products. Give us 5 minutes of your time and we will show you how we can improve your bottom line.