Archive for December, 2009

Our Commitment ~ Shiva Organic Purity

There is much difference between imitating a good man and counterfeiting him… Benjamin Franklin

Shiva Laboratory and Silkology is Proud to Sponsor Miss Teen Houston

Shiva Laboratory and Silkology is Proud to Sponsor Miss Teen Houston

Amanda Defoor of Houston, Texas took the teen pageant circuit by surprise. With literally no experience in pageantry, Miss Defoor dazzled the judges with her wit, humor and natural beauty and won the coveted Miss Teen Houston.
With this win under her sash.. she will be traveling to Orlando, FL for her next competition Wednesday Dec 10-13th. Miss Defoor will represent Houston in the The Nationals Cities of America Pageant

Shiva Laboratory and Silkology Hair Care is proud to sponsor Amanda Defoor and wishes her the best of luck.

Somehow I can’t believe that there are any heights that can’t be scaled by a man who knows the secrets of making dreams come true. This special secret, it seems to me, can be summarized in four C s. They are curiosity, confidence, courage, and constancy, and the greatest of all is confidence. When you believe in a thing, believe in it all the way, implicitly and unquestionable.
Walt Disney

Salon & Spa Wholesalers Pack the House

Salon & Spa Wholesalers Pack the House
Nikita Smith and Mark Morgan wow stylists with their positive message and savvy business advice

On a beautiful sunny November morning in Houston, TX, over 300 attendees at the Salon & Spa Wholesalers event were dazzled by the dynamic presentations of 20 year veteran “Paul Mitchell” educator Mark Morgan and 20 year beauty industry veteran Nikita Smith. Both speakers captivated the large audience and shared personal insights and winning salon strategies.

Mark held the crowd spellbound with his personal testimony about his journey to find success and peace in the world of big beauty business. His co-speaker Nikita has been referred to as the “Hair Concierge” by industry leaders – gracefully told her personal story of overcoming her challenges on the road to success.

Both speakers experiences shared the promise that every day is a new day and when you encounter obstacles, you can’t become discouraged. Their mantra was never give up, stay committed and if you change your attitude it will change your latitude. “A change in latitude or perspective helps you rise above today’s issues and allows you to see things more clearly. Tomorrow really is a new opportunity” says Morgan.

Mark and Nikita are renowned national and international speakers. They are also well respected platform artists and salon owners. Both speakers also focused on the importance of promoting “salon only” professional products. Salon only products are those not being mass marketed or sold in major retail outlets.

The pair also taught a few “cutting edge” techniques where attendees were introduced to the Australian Point and the 10 minute squeeze cutting techniques.

From students to seasoned salon owners, everyone at the event walked away with a fresh perspective on how to maintain a good attitude, build a positive outlook and improve your future business.

Salon Wholesalers is a direct importer and manufacturer of high-quality salon equipment and furniture, meaning we’ve cut out the middle man and passed on the savings to you. We always provide competitive pricing, beating the prices of competitors like Sally Beauty Supply, Armstrong McCall, RDA and a host of others. Plus, we maintain a huge inventory of salon and spa furniture, so we can ship large numbers of items the same day you order.

With more than 25 years serving the salon and barber industries, Salon Wholesalers carries the most durable salon equipment available, and we stand behind our products. Simply put, at Salon Wholesalers, you’ll find great prices, a great selection, and outstanding service.

Our 11,000-square-foot showroom is located in Houston, Texas, and is a mecca for several thousand Texas salons for salon furniture, sundries and wet lines. When you place an online order with us, you can feel confident knowing we are a legitimate brick and mortar operation and not some fly-by-night webstore.

Plus, by virtue of our Houston location, we are able to provide competitive shipping prices all over the country. When you order from us, you pay actual shipping. You’re never up-charged for shipping, as is the practice with many of our competitors.
Please contact us via any of the following:
Phone: 1-800-622-1330 or 713-532-1111
Fax: 713-918-8686

Sales Hours:
Monday – Friday: 8:30 AM – 5:00 PM CST
Saturday: 10:00 AM – 2:00 PM
Customer Service Hours:
Monday – Friday: 9:00 AM – 5:00 PM. CST

Salon Wholesalers
7830 Westpark Drive
Houston, TX 77063

Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.
Booker T. Washington

What to Include On Your Website To Attract New Clients

What to Include On Your Website To Attract New Clients

Today I want to target the salon website and give you a couple tips on how you can use it to capture new clients that are the ideal match for your salon.

Now don’t get upset by what I say but try to see this from your clients point of view. Most websites I see it looks as though we in the industry are trying to impress each other with our talent rather than appealing to the clients who we are wanting to do business with. They are usually contain photos of young pretty girls, thin girls, who have perfect hair and skin and are wearing suggestive clothing sporting hair no one would ever wear on the street. Being in the beauty industry I can truly appreciate and admire the artists talent but how does the client perceive this and will it capture their attention long enough to browse your site or intimidate them? I also see salons trying to sell to the client by telling them how wonderful they are rather than giving the client what they want.

If you have a lot of clients and your public profile is all your website is designed for then by all means put up the flashy pictures of hairstyles and impress people with the talent of your team. But if your primary purpose is to attract clients with your site then build it to work for you How do you do this?

1. Know who you are looking to attract by knowing the profile of the person who will see value in being a client of your salon…your ideal client.

2. Capture their attention by giving them something they will value.

3. Gain their trust that you are the expert to care for their needs.

What to include with your strategy:

Include a very brief “tip” of the week so visitors see value in returning to your site. I know a salon blog can serve this purpose as well but clients don’t always spend enough time roaming your site to get the good stuff, offer it right there on the home page.

This “tip” when promoted right is your golden opportunity to subtly introduce them to your salon brand while giving them a piece of valuable information. For example; if your salon is famous for doing corrective color, share with your visitors just how a proper color consultation should be done to ensure client satisfaction. Be careful not to say “this is how we do it here” but adapt the tone of “look for this is the salon you choose to care for your tresses”.

Have an opt in box where you can collect their name and email address. These days people are reluctant to give out this information for a simple newsletter so you must make the offer so appealing that they can’t wait to get what you are offering. Again, if you have done the work to know your ideal client and position the offer as something they WANT, not need they will be happy to provide this information in exchange for the gift.

Your gifts could include; hair and makeup photo shoots for company portfolios if you are attracting corporate clients. Couple massage lessons for the active dual income earners or a series of how to videos to keep the glow in aging skin if your ideal client is the mature generation.

*Remember when making your offer that it is purely a gift that you know will change their lives. Once you give them value they will be more inclined to buy from you and now that you have their name and email address you can follow up with salon specials, promotions and events that will bring them through the door.

If you would like to comment or view other great business ideas from Cheryl Roose
Salon Operating System
Business Solutions for Salon Professionals

Review of Silkology Super Silky Serum