Archive for January, 2010

Flat Out Straight Hair with Shiva Flat Iron Pro

Shiva’s Nano-Silver – Titanium – Ionic Far-Infared – Flat Iron Pro…Whew!
FOR IMMEDIATE RELEASE
PR Log (Press Release) – Jan 28, 2010 – Shiva’s latest flat iron phenom has a big moniker, but don’t let the lengthy title scare you… it is easy to use and undeniably the world’s most advanced hair straightening system yet. This sleek and supercharged wonder is packed to the brim with all the latest bells and whistles. Shiva’s flat iron pro is built like a tank but utilizes super-strong lightweight materials like titanium and ceramic to deliver the goods for years of service.

Silver Nano technology is the latest innovation in hair sanitation. Silver Nano ions kill over 650 varieties of bacteria and Shiva’s state of the art flat iron is on the cutting edge of silver nano tehnology building a flat iron that is super clean and styling mean.

Looking for a tool that can stand the daily grind of pro styling on all types of hair? Shiva’s rig is built smart, built tuff and a must have addition for pro stylists or demanding hair aficionados. Flat Iron Pro gets the most complicated straightening job done in mere seconds. Instant heat with a mind numbing 450◦ turbo temp for unparelled flattening. Fast, hot and precise, this iron gets the job done in record time and makes every styling look stunning.

Why settle for less when you can be at the top of your hair game with Shiva’s Flat iron pro. It’s a great professional investment and Shiva makes it easy to get your hands on one.

Shiva builds their tools pro-tuff and are so sure your gonna love them that they have a full satisfaction guarantee. If you’re in the market for a new hair straightening tool, the Shiva Flat Iron Pro is a winner!

Check out the long list of this pro tools bene’s.

– One pass hair straightening flat iron
– Heats up to 450 degrees (232C) in seconds
– Automatic Sensor Control System
– Nano Silver Technology in plates and handle to sterilize bacteria
– Ceramic technology eliminates damage hot spots
– Titanium scratch resistant plates
– Emits negative ions
– Far-infared heat
– Floating titanium plates
– Digital LED temperature control
– Automatic shut off switch
– Instant heat recovery safety plug

If you’re looking for a heavy duty, professional, lightweight styling tool that flattens hair in a flash, Shiva’s Flat Iron Pro with Quicksilver nano technology is a must have styling tool.

For more information on Shiva pro-hair care products check them out at http://www.shivalab.com 800.622.1330

# # #

Great things take time. 25 years in the making, Shiva Laboratory marks a definitive moment for hair care. With the advent of recent scientific micro technology breakthroughs and unique proprietary small batch blending processes, Shiva is able to transcend traditional concepts of hair management.

Say goodbye to traditional hair care and say hello to the science of Shiva-hair care transcended.

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How Consumers Think: Part 3

How Consumers Think: Part 3

by Leon Alexander

Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.

Thank you for all your wonderful reader response on the first two blogs in this “How Consumers Think” series. We’ve covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we’re turning our attention to branding, selling to the senses and the color psychology.
Branding

Unilever was launching a shampoo in Asia when an employee wrote on the label “contains the X9 factor.” The mistake went undetected by the company and soon millions of bottles of the shampoo were shipped to stores. It would have cost too much to recall the shampoo, so Unilever simply let it be. Six months later, when the company reprinted the label, they left out the reference to the non-existent X9 factor. To the company’s surprise, they soon received a deluge of outraged mail from their customers. None of the customers had any idea what the X9 factor was, but many claimed that the shampoo wasn’t working anymore and their hair had lost its luster. It just goes to show the more mystery and intrigue a brand can cultivate, the more likely it will appeal to us.  continued

Can You Make Money as a Beauty Salon Owner

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Short Hair Cut and Style~Tutorial

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How Consumers Think: Part 2

B Leon Alexander

Last week’s Part 1 post on this topic drew quite an interesting response from readers. This one regarding subliminal messaging, rituals and somatic markers will help further your understanding of what goes on in your clients’ minds.

Subliminal Messaging
Generally speaking, subliminal messages are defined as visual, auditory or any other sensory messages that register just below our level of conscious perception and can be detected only by the subconscious mind. Approximately 95 percent of cognition occurs below the awareness in the shadows of the mind, while 5 percent occurs within the individual’s conscious awareness. Retailers and service providers have to appeal to both the conscious and subconscious minds of the consumer. continued

Tutorial for Applying Hair Extensions http://ping.fm/DnmYL

How Consumers Think Part 1 http://ping.fm/XgEqq