B Leon Alexander

Last week’s Part 1 post on this topic drew quite an interesting response from readers. This one regarding subliminal messaging, rituals and somatic markers will help further your understanding of what goes on in your clients’ minds.

Subliminal Messaging
Generally speaking, subliminal messages are defined as visual, auditory or any other sensory messages that register just below our level of conscious perception and can be detected only by the subconscious mind. Approximately 95 percent of cognition occurs below the awareness in the shadows of the mind, while 5 percent occurs within the individual’s conscious awareness. Retailers and service providers have to appeal to both the conscious and subconscious minds of the consumer. continued
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