Posts from the ‘Shiva Laboratory’ Category

Shiva Flat Iron in the Fall 2010 Hair Cut and Style Hairstyle Showcase

Need some help recreating a fab style? Try one of these tress tools!

The First Hair Dryer was the Vacuum Cleaner!

Fascinating facts about the invention of the Hair Dryer in 1920. HAIR DRYER The first hair dryer was the vacuum cleaner!

Around the turn of the century, women dried their hair by connecting a hose to the exhaust of their vacuum cleaners. In early models, the front of a vacuum cleaner sucked air in, the back blew air out, and the hose could be attached to either end. In 1920, the first true hair dryer came on the market, but it was extremely large and heavy, and frequently overheated.

Since then, thousands of patents have been issued for different hair dryer designs, but most of them only tweak the outside packaging of the hairdryer so that it looks more aesthetically appealing to you. Aside from the addition of some safety features, the inside of a hair dryer hasn’t changed too much over the years. Not until 1951 was the first really workable dryer made. The device consisted of a hand-held dryer connected to a pink plastic bonnet fitted over the woman’s head.

    The First Hand-Held Hair Dryer

  1. The first hand-held hair dryer was put on the market in 1920. Unlike modern hair dryers, the first hand-held hair dryer was big, bulky and frequently overheated. Capable of producing only 100 watts of heat, the first hand-held hair dryer was not able to dry hair very quickly.
  2. Bonnet Hair Dryers

  3. In 1951, a new type of hair dryer was released. This new type of hair dryer consisted of a more lightweight hand-held hair dryer connected by a tube to a bonnet which was worn on the head. When the hair dryer was switched on, air would flow through the tube and come out through holes in the bonnet. The bonnet hair dryer was capable of producing around 300 watts of heat, more than the first hand-held hair dryer, but far less than our modern hair dryers.
  4. Hair Dryers of the 1960s

  5. By the 1960s, hair dryer technology had improved dramatically. Hair dryers of the 1960s were made from more lightweight materials than their earlier counterparts and were capable of producing up to 500 watts of heat. The improvements made in hair dryer technology were due to advancements made in the electric motors used in hair dryers.
  6. Safety Regulations for Hair Dryers

  7. Early hair dryers were prone to creating dangerous electrical shocks when accidentally dropped into water during use. In the 1970s, the Consumer Products Safety Commission developed guidelines for hair dryer manufacturers to follow to increase the safety of their products. The safety features found on modern hair dryers, such as temperature cutoff switches and Ground Fault Circuit Interrupter, were developed, in part, due to recommendations by the Consumer Products Safety Commission.
  8. Modern Hair Dryers

  9. Hair dryers have come a long way since the invention of the first hand held hair dryer in the 1920s. Many of today’s models of hair dryers are designed to weigh less than one pound, as well as look sleek and stylish. They are also capable of producing much more power than earlier models of hair dryers. With modern hair dryers producing up to 2,000 watts of power, users can dry their hair faster than ever before.

Thank you EHow

Shiva Laboratory Salon Exclusive Products Are Committed to Healthy Hair, Healthy Scalp, and Healthy Environment.

In the last few years, Shiva Laboratory and 21st Century Research Laboratory have taken the lead in revolutionizing and re-energizing professional hair care by creating Shiva, Clio, and Silkology product lines.

The Clio product lines (Clio and Clio Silky), address excessively curly hair with coarse texture. Silkology is for all hair textures, and Shiva products are for medium-to-fine textured hair.

These products are only available to individual salons. They are produced by harnessing new ingredients and new manufacturing technology exceeding the current health-conscious standards of the hair care industry.

Dr. Frank Tavakoli has undertaken a revolutionary approach by using ultra-purified water in all of the products. This approach alone helps Shiva, Clio, and Silkology products to be produced with fewer preservatives and other harmful additives.

Dr. Tavakoli uses a special cold manufacturing process, so the potency of vitamins, antioxidants, and botanicals remain intact versus the traditional manufacturing approach of heating the products. This is a win-win approach for hairstylists and consumers – fewer preservatives, all-natural ingredients, much greater potency.

Dr. Tavakoli started in the beauty business by opening one salon and turning it into the largest collection of salons in Texas. During his years as a salon owner, he became greatly concerned about hairstylists and their long-term exposure to chemicals in their work.  Concerned that this exposure could leave hairstylists at greater risk of getting cancer or having other chronic health problems, he began creating hair care products using as many botanicals and natural ingredients and as few chemicals as possible.  His goal was to create products that are good for hairstylists, good for consumers, and good for the environment.

Shiva and 21st Century Laboratory are committed to a healthy hair and healthy scalp approach. Most professional and consumer product lines focus on improving the appearance of hair, regardless of the residue most shampoos and conditioners leave on the scalp.

“What coats your hair will coat your scalp,” according to Dr. Tavakoli. “If you have weak follicles, then that becomes an additional factor for hair loss. None of our shampoos and conditioners will ever coat the scalp.”

As someone said so succinctly, “What Apple, and Google are doing in computer world, Shiva and 21st Century Laboratory are doing in hair care world.”

Contact: Dr. Frank Tavakoli 713-532-1111

Shiva Introduces the Ultrasonic Hot Razor

The new Ultrasonic Hot Razor is the most significant advancement in razor cutting to date and is without a doubt a must have tool that will revolutionize razor cutting as we know it! The heated blade combined with ultrasonic vibration produce a clean and easy cut through wet or dry hair and a sealing of the cuticle that avoids split ends and frizziness.

Create amazing new looks with unbelievable texture. Effortless cutting gives you enhanced control and precision.

Your choice of 3 different cutting options:

  • Heated Vibrating Blade
  • Vibrate Only and Regular Cut.
  • The tool itself is lightweight and incredibly easy and fun
  • Comes with a DC adaptor
  • Ultra-thin cord.

Experience for yourself the revolutionary new tool that is shaking the foundations of the razor cutting world!

Suggested Retail Price:


About SHIVA: Nature’s Purest Ingredients- Shiva is dedicated to manufacturing environmentally conscious – premium quality hair care products that deliver superior performance.   Each and every bottle of Shiva hair care begins with our carefully selected organically grown botanical ingredients and is bottled in recyclable single layer packaging. Our commitment to Green earth friendly technologies, eco-friendly ingredients, love for animals (never animal tested) and passion for innovative hair care is what makes Shiva the leader in responsible hair care.

For additional information visit or call 800.622.1330

Let Direct Mail Invite New Customers or Revive Old Ones!

“Why do you cook with the oven door cracked open?”

It seemed like a logical thing to ask, but my wife gave me one of those “that’s a stupid question” looks, as if I was wondering why she breathes or shops. “Because that’s the way I’ve always done it, that’s why.”

Not that it mattered, but I was curious. And hungry. It was Thanksgiving, she had been cooking all day, the oven was billowing heat like mad, and it was taking forever for that bird to cook! She patiently informed me that her mother cooked with the oven door ajar. That’s the way she learned.

“But why?” I persisted.

“Well,” she admitted, “I really don’t know. My mother was a good cook, and that’s the way she did it.”

When the relatives came over later, I asked about it and someone said, “Oh, that? Her mother had this tiny little oven. Her pans didn’t fit, and the door wouldn’t close. Took all day to cook a turkey.”

Even though my wife’s oven was big enough, the open door cooking technique was passed down mother to daughter, though the reason for it was forgotten.

Now don’t laugh.

You may be doing the same thing in your direct mail. Because we’re such a rule-happy industry, and we pass down our wisdom from one generation to the next, we’re especially prone to follow the leader without thinking things through ourselves. This often leads to ideas and traditions that are just as meaningless or counterproductive as cooking your turkey with the oven open.

So here are seven persistent myths that could be causing you to “undercook” your direct mail:

Myth #1 — Your goal is to sell to as many people as possible.

People talk about response rates as if the object is to achieve the highest percentage possible. It’s not. Your goal is to maximize profits. The response numbers are tools for analysis and comparison. They are not a goal. It’s relatively easy to pump up a response rate if all you want is a higher number. Just give away something free. But if your net profit drops, what’s the point?

If you try to sell to 100% of your list, you will actually reduce response because your message will be diluted in its attempt to be all-inclusive. The most productive mailings talk boldly and directly to the ideal buyer. If that’s just 1% of your list, then forget about the other 99%. Sell to the people who want to buy what you’re selling. The rest are irrelevant.

As an exercise, try to reverse your thinking about selling to buyers. Consider what you should do to eliminate non-buyers — those who are not interested, don’t have the money, aren’t ready to make a decision, or will not make a good long-term customer.

Myth #2 — You can force action with clever techniques.

Don’t get too enamored of your own communication prowess. You can’t make people do anything they don’t want to do. You can’t force a sale. All you can do is get the right offer into the right hands at the right time and use the techniques in your creative tool box to make the transaction as attractive and easy as possible.

Trying to force a sale can lead you to dry, overused techniques. Instead, try to make a genuine effort to be helpful and relevant. For example, if you’re a bank wanting to increase deposits, don’t just send out a sales letter that barks, “Open your new account today!” Offer a free booklet that educates your customers about how to use your services, perhaps with a title like “How to earn more interest with your money.”

And remember to remove the barriers to buying. People want to buy things. However, if there’s a good reason not to part with their money, they won’t, no matter how persuasive you are.

The fastest way to succeed is to remove the physical, emotional, and financial reasons not to buy before you tinker with creative elements. Don’t just club them in the head with verbiage; make it real and tangible. The introduction of the 800 number, for example, did more for selling success than any flowery 8-page letter because it was a tangible way to make response free, easy, and fast.

Myth #3 — You must turn all features into benefits.

Don’t be too hasty. There are some market segments that thrive on features. It’s part of the “enthusiast” mentality, where dwelling on the objects of affection is the whole point of the experience.

Dedicated wood workers bask in details about carbide-tipped saw blades and chisel sharpening angles. Serious mutual fund investors wallow in verbiage about modern portfolio theory and decile rankings. Avid car buffs revel in talk about horsepower and torque.

This doesn’t mean you forget about benefits. There’s an old saying: People don’t want drills; they want holes. Okay, but for the enthusiast, while you want to talk about the beautifully straight holes, you don’t want to forget about the drill. For many people, the features are a big part of the benefits.

Myth #4 — General advertising techniques don’t work in direct marketing.

Don’t you believe it. Many of the most prominent direct marketers came up through the ranks selling books, magazines, and informational products to readers and a core audience of direct mail responsive buyers. There was no need for a carefully crafted image or for more subtle psychological techniques.

But today, almost every industry is using direct mail at one time or another. Imagine an investment firm sending you a mailer with screaming headlines, big red stickers, and promises of retiring rich. I’m not going to invest with a company like that. Are you? I might be frivolous about subscribing to Trout Fishing Today, but not about buying stocks and bonds. That’s serious business, and I want to deal with a company that looks serious.

Or let’s say you’re generating inquiries for an assisted living facility. Your copy goes on at length about your attention to detail and the happy, carefree atmosphere. But the brochure looks cheap, and the photos are snapshots full of frowning old folks sitting in shadowy rooms. A schlocky look makes people think you’re a schlocky operation.

Image is important. To ignore it is arrogant and shortsighted. It’s true that image doesn’t sell. Only words can do that. But people give a higher belief rating to what they see than to what they read. So the image must match or exceed expectations. Otherwise, the words will be ignored.

Myth #5 — The best way to succeed is to imitate others.

A very dangerous myth indeed. It rests on the “Efficient Marketing” theory. That’s the idea that all mailers are smart, careful testers. And if a mailing works, they’ll keep mailing it until it stops working. If it doesn’t work, they’ll stop mailing it.

Nice theory. But it’s not reliable. Direct marketers are no more smart or careful than anyone else in business. Many don’t run well-constructed, thorough tests. Some don’t test much at all. People often replace successful mailings for no other reason than they’re bored with them. And many businesses that don’t rely on direct marketing for the bulk of their income routinely keep unsuccessful mailings in the mail stream because it makes little difference to the bottom line.

The dictum “copy smart” is recited again and again. And it’s certainly good to see what competitors are doing and borrow whatever you think might be successful. But don’t rely on that tactic 100%. Every product, service, business, list, and offer is different.

Myth #6 — All direct marketing rules are tested and trustworthy.

This is a corollary to Myth #5. And it’s utter hogwash. We often act like our carefully crafted rules are handed down to us from on high, carved in stone tablets. But many are nothing more than personal preference or ideas based on narrow experience.

One guru I know professes that “fear” is the only appeal you need. The simplicity is appealing. And his background is in insurance and financial services, so his preference for the fear appeal is understandable. It’s just not appropriate for every mailing.

Another guru preaches that all envelopes should be plain. However, his experience is limited to selling lists for business mailings. I don’t know that he’s ever created a single direct mail package, let alone one for consumers. People do get teaser-happy when creating envelopes, but sometimes a good teaser is exactly what you need.

Remember, people make the rules. And you have to carefully consider who those people are and what their experience is. Plus, as I mentioned in Myth #5, people seldom test as carefully as you might think. So you can’t regard any rule as more than a rule of thumb. Many “proven” test results are merely exaggerated or misinterpreted anecdotal evidence.

Myth #7 — Great creative begins with a “concept.”

This is a carryover from the world of general advertising, where business has to be pitched and exorbitant fees have to be justified. The tool of choice for all this pitching and justification? The creative concept.

Early in my practice, I worked with a major agency that locked me in a room with a designer at the start of every project so we could brainstorm concepts before worrying about details, such as why people might want to buy the product. Without exception, every one of those mailings bit the dust because of so much concern for abstract concepts and too little concern for tangible benefits.

I have nothing against general advertising. I think the ongoing debate about whether direct or general advertising is better is just silly. Is a hammer “better” than a shovel? Well, it depends on whether you want to pound nails or dig holes, doesn’t it?

In the world of general or mass market advertising, your job is to create awareness and establish brand preferences for purchases later on. A memorable, well-thought-out concept can indeed help. But direct marketing is about selling directly to customers, not later but now. Perhaps you need a “big idea,” an overall sense of what you need to do to make a sale. But you don’t need a “creative” concept.

There are plenty more myths, of course. I could write a hundred articles. The idea, though, is that you have to consider everything you read, hear, and see with at least a little skepticism. You have to question tradition.

In the end, there’s no substitute for thinking for yourself.

By the way, after a few heated arguments (no pun intended), my wife tried cooking with the oven door closed. She’s reduced her turkey time by several hours. And the bird tastes better, too. Now if I can just figure out why she cuts sandwiches diagonally and puts peanut butter in the refrigerator.

Copyright (c) Dean Rieck. All rights reserved. Dean has been called “…the best direct response strategist and copywriter” in America. For more marketing tips, and to sign up for a free newsletter, visit Dean’s Direct Marketing Learning Center. <>

Need a direct a postcard designed and printed ? Salon Pro Marketing handles full color printing of business cards and a whole lot more. We help you set up an effective direct mail marketing plan and we are unique in that we truly care about your results and helping you grow your business.

HairTalkTV By Jennifer Pompa

Jennifer Pompa has a variety of videos for you check them out click here

Fabulous Modern Salon TV !! Love this Industry

Flat Out Straight Hair with Shiva Flat Iron Pro

Shiva’s Nano-Silver – Titanium – Ionic Far-Infared – Flat Iron Pro…Whew!
PR Log (Press Release) – Jan 28, 2010 – Shiva’s latest flat iron phenom has a big moniker, but don’t let the lengthy title scare you… it is easy to use and undeniably the world’s most advanced hair straightening system yet. This sleek and supercharged wonder is packed to the brim with all the latest bells and whistles. Shiva’s flat iron pro is built like a tank but utilizes super-strong lightweight materials like titanium and ceramic to deliver the goods for years of service.

Silver Nano technology is the latest innovation in hair sanitation. Silver Nano ions kill over 650 varieties of bacteria and Shiva’s state of the art flat iron is on the cutting edge of silver nano tehnology building a flat iron that is super clean and styling mean.

Looking for a tool that can stand the daily grind of pro styling on all types of hair? Shiva’s rig is built smart, built tuff and a must have addition for pro stylists or demanding hair aficionados. Flat Iron Pro gets the most complicated straightening job done in mere seconds. Instant heat with a mind numbing 450◦ turbo temp for unparelled flattening. Fast, hot and precise, this iron gets the job done in record time and makes every styling look stunning.

Why settle for less when you can be at the top of your hair game with Shiva’s Flat iron pro. It’s a great professional investment and Shiva makes it easy to get your hands on one.

Shiva builds their tools pro-tuff and are so sure your gonna love them that they have a full satisfaction guarantee. If you’re in the market for a new hair straightening tool, the Shiva Flat Iron Pro is a winner!

Check out the long list of this pro tools bene’s.

– One pass hair straightening flat iron
– Heats up to 450 degrees (232C) in seconds
– Automatic Sensor Control System
– Nano Silver Technology in plates and handle to sterilize bacteria
– Ceramic technology eliminates damage hot spots
– Titanium scratch resistant plates
– Emits negative ions
– Far-infared heat
– Floating titanium plates
– Digital LED temperature control
– Automatic shut off switch
– Instant heat recovery safety plug

If you’re looking for a heavy duty, professional, lightweight styling tool that flattens hair in a flash, Shiva’s Flat Iron Pro with Quicksilver nano technology is a must have styling tool.

For more information on Shiva pro-hair care products check them out at 800.622.1330

# # #

Great things take time. 25 years in the making, Shiva Laboratory marks a definitive moment for hair care. With the advent of recent scientific micro technology breakthroughs and unique proprietary small batch blending processes, Shiva is able to transcend traditional concepts of hair management.

Say goodbye to traditional hair care and say hello to the science of Shiva-hair care transcended.

How Consumers Think: Part 3

How Consumers Think: Part 3

by Leon Alexander

Leon Alexander is president of Eurisko, a comprehensive design, consulting and distribution source servicing the salon and spa industry. He holds a Ph.D. in behavioral psychology.

Thank you for all your wonderful reader response on the first two blogs in this “How Consumers Think” series. We’ve covered nueromarketing, mirror neurons, subliminal messaging, rituals and the power of somatic markers. Now, we’re turning our attention to branding, selling to the senses and the color psychology.

Unilever was launching a shampoo in Asia when an employee wrote on the label “contains the X9 factor.” The mistake went undetected by the company and soon millions of bottles of the shampoo were shipped to stores. It would have cost too much to recall the shampoo, so Unilever simply let it be. Six months later, when the company reprinted the label, they left out the reference to the non-existent X9 factor. To the company’s surprise, they soon received a deluge of outraged mail from their customers. None of the customers had any idea what the X9 factor was, but many claimed that the shampoo wasn’t working anymore and their hair had lost its luster. It just goes to show the more mystery and intrigue a brand can cultivate, the more likely it will appeal to us.  continued

Shiva Offers Men’s Hair Care

Attention guys,

If cold and dry winter weather has you scratching your head.. maybe you need some Shiva in your life.
Shiva Scalp Shampoo will Invigorate your scalp, rejuvenate your hair … sharpen your mind?… ok… some of us need some help.. Not only does SHIVA Scalp Shampoo naturally deep cleans and exfoliates your hair and scalp, increasing blood flow and diminishing dandruff-associated itching, but a recent study suggests that smelling peppermint, menthol and tea tree oil can actually make you more aware, alert and perceptive throughout the day.
Say good bye to those nasty flakes and embarrassing shoulder snow and try Shiva Scalp Shampoo
Shiva Scalp Shampoo 8 oz. $9.95